For most of us lash technicians, Instagram is our primary marketing channel. It’s that convenient one-stop-shop for all the networking and marketing work such as:
✔️Where we find clients
✔️Where clients find us
✔️Customer service platform
✔️+ So much more!
BUT you’ll soon come to realize, or you probably already realized, that IG isn’t exactly as easy as you thought it would be to get the sales you were hoping for.
Hey, don’t you worry because in this blog, we’re spilling the biggest Instagram mistakes that are COSTING YOU lash clients! Mark these down and remind yourself of them so that from now on, you’ll be rocking that IG game, and getting those clients in your door (& on your lash bed)!
Alrighty, let’s jump right to it! 👏
Marketing works BEST when you build relationships with your community. BUT in order for this to happen, it’s important that you’re being authentic.
You may think it’s best to make it seem like you’ve been lashing for way longer than you actually have, or pretend to be an expert when you’ve only been lashing for 3 months.
💡Do this instead: It’s actually way more effective to just be you. You’d be surprised how many people are actually interested in seeing your behind-the-scenes, and even just seeing you for who you are, even after work hours. Think about it –wouldn’t you also want to know who that person is that’ll be getting up close and personal with you during the lash appointment?
Potential clients feel much more comfortable coming to you if they get to know who you are. Don’t be shy –just be you! (Of course remember to still act professional) 😉
Telling your clients to wait 24-48 hours before wetting their lash extensions is so yesterday!😌
Clients SHOULD be cleaning their lash extensions every day with a lash cleanser, and they DO NOT need to wait 24 hours before showering or washing their face.
Lash artists you need to read this blog because we’re spilling the REAL TEA.🍵👇🏻