Untamed Artistry™ is your one-stop lash biz shop: combining helpful knowledge with easy-to-use products and a dash of nerdiness + fun!

We created Untamed Artistry because we saw a HUGE gap in the lash extension industry: tons of artists were able to get access to products, but there just wasn’t any free, accessible, and helpful training to help artists grow and thrive with their lash biz.

We decided to create a brand that would not only create high-quality, easy-to-use products, but also teach lash artists how to use them in a fun and engaging way.

We also saw so many people focusing on just the lashing and artist technique side… without thinking at all about the logistics and marketing side of the biz. Not on our watch!

We are obsessed with creating the best products for YOU. We want to make you successful by giving you high quality products (hand tested in our #lashnerdlab) and showing you what you need to use them well. We’re not about gimmicks or marketing plots here. Just fun, quirk, and some o-m-g amazing eyelash extension products.



Hi! I’m Cheryl, a self proclaimed #lashnerd who is obsessed with anything and everything lashes.

If you’ve been around here for awhile, you might know that I don’t really fit into the high fashion, vogue beauty world. That’s because I don’t have a high fashion, vogue beauty background.

My first job was actually as a professional poker player. I lived in that world for many years (doing pretty well, if I do say so myself), until I got burnt out and started looking for a change.

I tried out working in finance for a while (not for me) before I landed in my first lash extension training.

I can’t explain it, but at that training something just CLICKED. I was totally, completely hooked.

I dove into all things lashes — learning what they are, how to apply them, and networking within the community. Fast forward a few years, and I have my very own lash business, where I train other artists, serve my own clients, AND have a line of amazing products.

I NEVER would have guessed that I’d end up here, but I’m so happy I did. I love my life and I love my business.

Here are some things you should know about me:

🤓 I’m a total #lashnerd. I love education + teaching people! I want to bring education and quirk into this industry.

🍵 I’m obsessed with matcha.

☝️ I tell it like it is. I’m here to be your lash + biz bestie… which means sometimes I tell you the hard stuff. I am ALL about challenging the status quo.

💁🏻‍♀️I want to create a platform for artists who dare to be different.

So welcome to the fam, fellow #lashnerd! I’m so happy to have you here. I’ll see you around!