How to Build an Authentic Business on Instagram with Lorena Ashmore of Dear Lash + Love

Our guest today is Lorena (Lor-REE-nah) Ashmore, podcast host, author, lash artist and Founder of Dear Lash + Love, an online retail shop selling lash-inspired apparel and accessories to beauty professionals and salons.

Join us as we talk about Lorena’s “accidental career” as a social media influencer, her tips and tricks for content creation, and how to stay laser-focused on your business goals. We’ll hear how to build your personal brand on social media, balancing work and mom life, and marketing yourself with storytelling.

Expect to Hear: 

• In an open conversation we ask Lorena:
• How did you decide to do everything your own way, not following the “rules”
• You seem like a natural ‘social influencer’ – was there anything in your background that led to this?
• What advice can you give to someone who might want to become an influencer?
• What was the lightbulb moment that sent you in this direction?
• Your confidence is very striking, you don’t hold back - where did that come from?
• Your content is very intentional, yet seems so organic, any tips on how to create content like this?
• Lorena’s path to her current career
• Find out what makes you unique, tell stories
• The desire for passive income is everywhere, but it takes a lot of work
• Surgery, covid, and pregnancy

Resources:

A Beauty Industry Guide to Social Media (Use code: UntamedDLL for 20% off)

Lash Love Apparel (Use code: UntamedDLL for 20% off)

Dear Lash Love Instagram

Cheryl Peng LinkedIn

AnneMarie Lorenzini LinkedIn