14 October 2022
Building a Lash Business in a Small Town with Breanna Toines
In this episode, AnneMarie talks with Breanna Toines, Co-founder of Fabulash Faces in Neosho, Missouri. A very young Breanna went into business with her mom doing lashes when there were no other aesthetic beauty service businesses in town. Years later, there is a booming community of beauty services in their area, and Breanna has become a niche specialist in “natural” lashes. You’ll hear what it was like to open a business with family in a small town, the bumps in the road along the way, the emergence of social media as a platform for business promotion, and Breanna’s advice for others considering starting something in their area.
Expect to hear:
- Welcome and a little bit about Breanna’s background and path to lashes
- Going into business with mom - a great partnership in this case
- Overcoming the conflicts of working with family- setting boundaries
- Starting a business in a town where there are no other aesthetic businesses- Breanna and her mom paved the way!
- Marketing - A website is crucial, reviews are a close second, and social media - what didn’t work - a local billboard
- Goals in the next 3-5 years - bringing on staff, mom retiring, going solo?
- Tips - Find a niche/unique segment of the industry in your area - Breanna specializes in “natural” looking lashes - focused on a balanced, enhancing look
Connect with Breanna:
Connect with Cheryl and AnneMarie:
Also on The Untamed Podcast.
12 December 2022
Lash Artist Turned Marketing Coordinator: Mackenzie Unsworth's Journey
02 December 2022
Elevating the Lash Industry Through Diversity with Roxie Reese and Tianna Seo
21 November 2022